On the impact of initial performance on the effectiveness of advertising pulsation policies (Q4656746)
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scientific article; zbMATH DE number 2144471
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the impact of initial performance on the effectiveness of advertising pulsation policies |
scientific article; zbMATH DE number 2144471 |
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On the impact of initial performance on the effectiveness of advertising pulsation policies (English)
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14 March 2005
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advertising
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dynamic programming
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marketing
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pulsation
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