scientific article; zbMATH DE number 4091175

MaRDI QIDQ3818795zbMATH OpenFDO

Authors Alfred Luhmer, Gerhard Sorger, Alois Steindl, Gustav Feichtinger, Richard F. Hartl

Publication date 1988

zbMATH Keywords

advertising budgetingcontinuous-timecyclical optimal policieslimit cyclesmarketingoptimal controlPontryagin's maximum principle

Mathematics Subject Classification ID

Topological structure of integral curves, singular points, limit cycles of ordinary differential equations (34C05) Operations research and management science (90B99) Control/observation systems governed by ordinary differential equations (93C15)

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Cites work

• A Collocation Solver for Mixed Order Systems of Boundary Value Problems
• Consumer Behaviour and Optimal Advertising
• Existence theorems for Lagrange control problems with unbounded time domain
• scientific article; zbMATH DE number 3991198 (Why is no real title available?)
• Optimal control problems with differential inclusions: Sufficiency conditions and an application to a production-inventory model
• Optimization and nonsmooth analysis
• The Hopf bifurcation and the existence and stability of closed orbits in multisector models of optimal economic growth

Cited in

(16)

• On the superiority of pulsing under a concave advertising market potential function
• A Markovian model of consumer buying behavior and optimal advertising pulsing policy
• Determining the optimal return on investment for an advertising compaign
• Cycles of fear: Periodic bloodsucking rates for vampires
• Complex dynamics in a threshold advertising model
• A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
• A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
• On the generalizability of advertising pulsation monopoly results to an oligopoly
• Optimal oscillations in control models: How can constant demand lead to cyclical production ?
• Complex optimal policies in an advertising diffusion model
• Understanding the memory effects in pulsing advertising
• Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
• Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
• Gustav Feichtinger celebrates his 70th birthday
• Performance cycles
• Limit cycles in dynamic economic systems

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