Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing

DOI10.1016/J.EJOR.2015.11.035MaRDI QIDQ322786zbMATH OpenOpenAlexWikidataFDO

Authors Fouad El Ouardighi, Gustav Feichtinger, Richard F. Hartl, Peter M. Kort, Dieter Grass

Publication date 7 October 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2015.11.035

zbMATH Keywords

dynamic pricingadvertising effortmarketing strategyword of mouth

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Optimality conditions for problems involving ordinary differential equations (49K15) Applications of optimal control and differential games (49N90)

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Cites work

• scientific article; zbMATH DE number 4089313 (Why is no real title available?)
• scientific article; zbMATH DE number 4091175 (Why is no real title available?)
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• Monopoly and product quality
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• On the optimality of limit cycles in dynamic economic systems
• Optimal Control of Nonlinear Processes
• Optimal Control of the Vidale-Wolfe Advertising Model
• Optimal Growth with a Convex-Concave Production Function
• Optimal advertising policy with the contagion model
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Cited in

(15)

• Optimal promotional mix and pricing when faced with uncertain product value
• A multi-period analysis of the integrated item-sharing and crowdshipping problem
• Strategic supply chain decisions under environmental regulations: when to invest in end-of-pipe and green technology
• Modeling the impact of product quality on dynamic pricing and advertising policies
• Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions
• Demand-supply dynamics in FMCG business: exploration of customers' herd behavior
• A LQ Vaccine Communication Game
• An analytical model of the relationship between product quality and advertising
• Advertising and quality-dependent word-of-mouth in a contagion sales model
• Price competition and technology licensing in a dynamic duopoly
• The effects of herding and word of mouth in a two-period advertising signaling model
• Dynamic pricing for perishable items with costly price adjustments
• Word of mouth model of sales
• Why and how do branders sell new products on flash sale platforms?
• A dynamic service quality cost model with word-of-mouth advertising

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