Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
DOI10.1016/J.EJOR.2015.11.035zbMATH Open1346.90459OpenAlexW2182653349WikidataQ59389564 ScholiaQ59389564MaRDI QIDQ322786FDOQ322786
Fouad El Ouardighi, Gustav Feichtinger, Dieter Grass, Peter M. Kort, Richard F. Hartl
Publication date: 7 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2015.11.035
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Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Optimality conditions for problems involving ordinary differential equations (49K15) Applications of optimal control and differential games (49N90)
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- Title not available (Why is that?)
- Optimal Control of the Vidale-Wolfe Advertising Model
Cited In (13)
- Optimal promotional mix and pricing when faced with uncertain product value
- Modeling the impact of product quality on dynamic pricing and advertising policies
- Strategic supply chain decisions under environmental regulations: when to invest in end-of-pipe and green technology
- A LQ Vaccine Communication Game
- Why and how do branders sell new products on flash sale platforms?
- Price competition and technology licensing in a dynamic duopoly
- A multi-period analysis of the integrated item-sharing and crowdshipping problem
- Dynamic pricing for perishable items with costly price adjustments
- A dynamic service quality cost model with word-of-mouth advertising
- Demand-supply dynamics in FMCG business: exploration of customers' herd behavior
- Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions
- An analytical model of the relationship between product quality and advertising
- The effects of herding and word of mouth in a two-period advertising signaling model
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