Discount pricing in word-of-mouth marketing: an optimal control approach

DOI10.1016/J.PHYSA.2018.03.062OpenAlexW2799339317WikidataQ130021864 ScholiaQ130021864MaRDI QIDQ2149654FDOQ2149654

Authors: Pengdeng Li, Xiaofan Yang, Yingbo Wu, Weiyi He, Pengpeng Zhao 

Publication date: 29 June 2022

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2018.03.062

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zbMATH Keywords

optimal controldynamic modeloptimality systemdiscount strategyoptimal expected net profitword-of-mouth marketing

Mathematics Subject Classification ID

Statistical mechanics, structure of matter (82-XX)

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Cited In (3)

• The optimal production and sales policy for a new product with negative word-of-mouth
• Alternative solution algorithm for winner determination problem with quantity discount of transportation service procurement
• A discount strategy in word-of-mouth marketing

Uses Software

• Pajek

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