Discount pricing in word-of-mouth marketing: an optimal control approach

DOI10.1016/J.PHYSA.2018.03.062OpenAlexW2799339317WikidataQ130021864 ScholiaQ130021864MaRDI QIDQ2149654FDOQ2149654

Authors Pengdeng Li, Xiaofan Yang, Yingbo Wu, Weiyi He, Pengpeng Zhao

Publication date 29 June 2022

Published in Physica A (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.physa.2018.03.062

zbMATH Keywords

optimal controldynamic modeloptimality systemdiscount strategyoptimal expected net profitword-of-mouth marketing

Mathematics Subject Classification ID

Statistical mechanics, structure of matter (82-XX)

Recommendations

• A discount strategy in word-of-mouth marketing
• scientific article; zbMATH DE number 2108087
• The modeling and analysis of the word-of-mouth marketing
• Dynamic marketing model: the case of piece-wise constant pricing
• Estrategias optimas de publicidad y precio

Cites work

• scientific article; zbMATH DE number 5726453 (Why is no real title available?)
• scientific article; zbMATH DE number 2153834 (Why is no real title available?)
• scientific article; zbMATH DE number 2171466 (Why is no real title available?)
• A Generalized Quantity Discount Pricing Model to Increase Supplier's Profits
• A new product growth for model consumer durables
• A viral product diffusion model to forecast the market performance of products
• An innovation diffusion model for three competitive products
• Calculus of variations and optimal control theory. A concise introduction
• Complex dynamic behavior of a rumor propagation model with spatial-temporal diffusion terms
• Discount pricing policies for inventories subject to declining demand
• Dynamic analysis of a reaction-diffusion rumor propagation model
• Dynamic malware containment under an epidemic model with alert
• Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions
• Dynamic pricing models for electronic business
• Dynamical behaviours and control measures of rumour-spreading model with consideration of network topology
• Global dynamics analysis of homogeneous new products diffusion model
• Heterogeneous virus propagation in networks: a theoretical study
• Modeling and analysis of new products diffusion on heterogeneous networks
• Modeling and stability analysis of worm propagation in wireless sensor network
• Network-based marketing: identifying likely adopters via consumer networks
• On the competition of two conflicting messages
• On the optimal dynamic control strategy of disruptive computer virus
• Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons
• Periodic Pricing of Seasonal Products in Retailing
• Revenue management: Research overview and prospects
• Statistical mechanics of complex networks
• The centrality index of a graph
• The impact of patch forwarding on the prevalence of computer virus: a theoretical assessment approach
• The modeling and analysis of the word-of-mouth marketing
• The optimal dynamic immunization under a controlled heterogeneous node-based SIRS model

Cited in

(4)

• The optimal production and sales policy for a new product with negative word-of-mouth
• Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
• Alternative solution algorithm for winner determination problem with quantity discount of transportation service procurement
• A discount strategy in word-of-mouth marketing

Describes a project that uses

Uses Software

• Pajek

This page was built for publication: Discount pricing in word-of-mouth marketing: an optimal control approach

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2149654)