Discount pricing in word-of-mouth marketing: an optimal control approach

DOI10.1016/j.physa.2018.03.062OpenAlexW2799339317WikidataQ130021864 ScholiaQ130021864MaRDI QIDQ2149654

Yingbo Wu, Xiaofan Yang, Weiyi He, Pengdeng Li, Pengpeng Zhao

Publication date: 29 June 2022

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2018.03.062

zbMATH Keywords

optimal controldynamic modeloptimality systemword-of-mouth marketingdiscount strategyoptimal expected net profit

Mathematics Subject Classification ID

Statistical mechanics, structure of matter (82-XX)

Related Items (1)

Alternative solution algorithm for winner determination problem with quantity discount of transportation service procurement

Uses Software

• Pajek

Cites Work

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