Discount pricing in word-of-mouth marketing: an optimal control approach (Q2149654)
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scientific article; zbMATH DE number 7550299
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| English | Discount pricing in word-of-mouth marketing: an optimal control approach |
scientific article; zbMATH DE number 7550299 |
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Discount pricing in word-of-mouth marketing: an optimal control approach (English)
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29 June 2022
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word-of-mouth marketing
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discount strategy
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dynamic model
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optimal expected net profit
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optimal control
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optimality system
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0.8754810094833374
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0.7525097131729126
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0.7510277628898621
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0.749530017375946
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