Modeling and analysis of new products diffusion on heterogeneous networks
Summary: We present a heterogeneous networks model with the awareness stage and the decision-making stage to explain the process of new products diffusion. If mass media is neglected in the decision-making stage, there is a threshold whether the innovation diffusion is successful or not, or else it is proved that the network model has at least one positive equilibrium. For networks with the power-law degree distribution, numerical simulations confirm analytical results, and also at the same time, by numerical analysis of the influence of the network structure and persuasive advertisements on the density of adopters, we give two different products propagation strategies for two classes of nodes in scale-free networks.
- scientific article; zbMATH DE number 5524755
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- Invariance for ordinary differential equations
- Mathematical models of innovation diffusion with stage structure
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- The structure and dynamics of networks
- The Structure and Function of Complex Networks
- Analysis of product sampling for new product diffusion incorporating multiple-unit ownership
- An agent based multi-optional model for the diffusion of innovations
- Maximizing the influence of the innovative products diffusion considering advertisement and promotion strategies
- Percolation of new products
- Two competitive products diffusion in heterogeneous consumer social networks with repeat purchase
- The modeling and analysis of the word-of-mouth marketing
- Discount pricing in word-of-mouth marketing: an optimal control approach
- A discount strategy in word-of-mouth marketing
- Global dynamics analysis of homogeneous new products diffusion model
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- Diffusion dynamics in small-world networks with heterogeneous consumers
- Product diffusion in dynamic consumer social networks
- scientific article; zbMATH DE number 5524755 (Why is no real title available?)
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