Optimal pulsing in an advertising diffusion model

DOI10.1002/OCA.4660150405MaRDI QIDQ4318277zbMATH OpenOpenAlexWikidataFDO

Authors Gustav Feichtinger, Andreas J. Novak

Publication date 9 January 1995

Published in Optimal Control Applications \& Methods (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/oca.4660150405

zbMATH Keywords

Hopf bifurcationpersistent periodic oscillationpulsing schedulerepeat purchasingstable limit cycletwo-state diffusion advertising model

Mathematics Subject Classification ID

Marketing, advertising (90B60) Application models in control theory (93C95)

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Cites work

• Dynamic Optimal Control Models in Advertising: Recent Developments
• Nonlinear oscillations, dynamical systems, and bifurcations of vector fields
• On the optimality of limit cycles in dynamic economic systems

Cited in

(18)

• On the superiority of pulsing under a concave advertising market potential function
• On optimum advertising pulsing decisions in a non-stationary market
• A stochastic model of optimal advertising pulsing policy
• A maximin procedure for the optimal insertion timing of ad executions
• Complex dynamics in a threshold advertising model
• Complex optimal policies in an advertising diffusion model
• Determining the optimal duration of an advertising campaign using diffusion of information
• Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure
• Dynamical analysis of a nonlinear competitive model with generic and brand advertising efforts
• Understanding the memory effects in pulsing advertising
• scientific article; zbMATH DE number 3896651 (Why is no real title available?)
• scientific article; zbMATH DE number 4091175 (Why is no real title available?)
• CHAOTIC BEHAVIOR IN AN ADVERTISING DIFFUSION MODEL
• On the impact of initial performance on the effectiveness of advertising pulsation policies
• Advertising Cost Interactions and the Optimality of Pulsing
• scientific article; zbMATH DE number 2209968 (Why is no real title available?)
• Gustav Feichtinger celebrates his 70th birthday
• Limit cycles in dynamic economic systems

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