Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure

DOI10.1007/s10287-005-0036-yzbMath1088.90522OpenAlexW2053914317MaRDI QIDQ2493228

Giorgio Tassinari, Alessandra Luati

Publication date: 12 June 2006

Published in: Computational Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10287-005-0036-y

zbMATH Keywords

intervention analysistransfer function modelsmedia planningadvertising management

Mathematics Subject Classification ID

Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)

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