Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure (Q2493228)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure |
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Intervention analysis to identify significant exposures in pulsing advertising campaigns: an operative procedure (English)
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12 June 2006
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media planning
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advertising management
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intervention analysis
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transfer function models
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