Optimum Advertising and Goodwill under Uncertainty

DOI10.1287/OPRE.26.3.450MaRDI QIDQ4162946zbMATH OpenOpenAlexFDO

Authors Charles S. Tapiero

Publication date 1978

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.26.3.450

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited in

(15)

• On the superiority of pulsing under a concave advertising market potential function
• Stochastic control theory and operational research
• Stochastic diffusion models with advertising and word-of-mouth effects
• Recent developments in dynamic advertising research
• A communication mix for an event planning: a linear quadratic approach
• Boundary value problems in stochastic optimal control of advertising
• Stochastic optimal budget decision for advertising considering uncertain sales responses
• Optimality of quasi-open-loop policies for discounted semi-Markov decision processes
• The price of quality claims
• A microeconomic model of corporate social responsibility
• Understanding the memory effects in pulsing advertising
• An inventory model with reliability in an imperfect production process
• A stochastic goodwill model depending on quality level and advertising
• Advertising for a new product introduction: a stochastic approach.
• Mean field games incorporating carryover effects: optimizing advertising models

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