A communication mix for an event planning: a linear quadratic approach
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Publication:2461261
DOI10.1007/s10100-006-0002-yzbMath1152.90501OpenAlexW2060529571MaRDI QIDQ2461261
Luca Grosset, Alessandra Buratto
Publication date: 27 November 2007
Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10100-006-0002-y
Optimal stochastic control (93E20) Linear-quadratic optimal control problems (49N10) Marketing, advertising (90B60)
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Integrated marketing communications in markets with uncertainty and competition, Advertising events in a competitive framework, The stochastic goodwill problem, Optimal dynamic advertising policies and equilibria, A LQ Vaccine Communication Game, Advertising an event
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