Integrated marketing communications in markets with uncertainty and competition
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Publication:2390548
DOI10.1016/J.AUTOMATICA.2008.09.018zbMATH Open1166.91319OpenAlexW3126045292MaRDI QIDQ2390548FDOQ2390548
Authors: Ashutosh Prasad, Suresh P. Sethi 
Publication date: 23 July 2009
Published in: Automatica (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.automatica.2008.09.018
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Cites Work
- Competitive dynamic advertising. A modification of the Case game
- Title not available (Why is that?)
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- Dynamic Optimal Control Models in Advertising: Recent Developments
- Feature Article—Aggregate Advertising Models: The State of the Art
- An Operations-Research Study of Sales Response to Advertising
- Optimal Control of the Vidale-Wolfe Advertising Model
- Competitive advertising under uncertainty: a stochastic differential game approach
- Building Brand Awareness in Dynamic Oligopoly Markets
- Deterministic and stochastic optimization of a dynamic advertising model
- Stochastically optimal advertising policies under dynamic conditions: The ratio rule
- Boundary value problems in stochastic optimal control of advertising
- Advertising channel selection in a segmented market
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- A communication mix for an event planning: a linear quadratic approach
- Dynamic promotional budgeting and media allocation
Cited In (11)
- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- Effects of Internet sales promotion on a differential advertising model
- Cooperative advertising in a dynamic retail market oligopoly
- Pure-strategy Nash equilibria in an advertising game with interference
- Using several advertising media in a homogeneous market
- Internet marketing budget allocation: from practitioner's perspective
- Recent developments in dynamic advertising research
- Advertising events in a competitive framework
- Age-structured linear-state differential games
- Quantized adaptive tracking control for nonlinear systems with actuator backlash compensation
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