Integrated marketing communications in markets with uncertainty and competition
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Publication:2390548
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Cites work
- scientific article; zbMATH DE number 1350741 (Why is no real title available?)
- scientific article; zbMATH DE number 1734433 (Why is no real title available?)
- A communication mix for an event planning: a linear quadratic approach
- Advertising channel selection in a segmented market
- An operations-research study of sales response to advertising
- Boundary value problems in stochastic optimal control of advertising
- Building Brand Awareness in Dynamic Oligopoly Markets
- Competitive advertising under uncertainty: a stochastic differential game approach
- Competitive dynamic advertising. A modification of the Case game
- Deterministic and stochastic optimization of a dynamic advertising model
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Dynamic promotional budgeting and media allocation
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- Feature Article—Aggregate Advertising Models: The State of the Art
- Optimal Control of the Vidale-Wolfe Advertising Model
- Stochastically optimal advertising policies under dynamic conditions: The ratio rule
Cited in
(11)- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Pure-strategy Nash equilibria in an advertising game with interference
- Internet marketing budget allocation: from practitioner's perspective
- Effects of Internet sales promotion on a differential advertising model
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- Advertising events in a competitive framework
- Cooperative advertising in a dynamic retail market oligopoly
- Recent developments in dynamic advertising research
- Age-structured linear-state differential games
- Quantized adaptive tracking control for nonlinear systems with actuator backlash compensation
- Using several advertising media in a homogeneous market
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