Integration of development and advertising strategies for multi-attribute products under competition

DOI10.1016/J.EJOR.2021.07.053MaRDI QIDQ2116854zbMATH OpenOpenAlexFDO

Authors Yingchen Yan, Zhongfeng Qin, Gaoji Sun, Qiu-Hong Zhao

Publication date 18 March 2022

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2021.07.053

zbMATH Keywords

advertisingmulti-attribute productprice competitionproduct developmentsupply chain management

Mathematics Subject Classification ID

Marketing, advertising (90B60) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment
• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• Product quality, advertising intensity and market size
• Competitive pricing and advertising with spillover
• An investigation of advertising strategies based on Bertrand model in duopoly market

Cites work

• A note on price and quality competition between asymmetric firms
• Advertising and quality improving strategies in a supply chain when facing potential crises
• Advertising, goodwill, and the Veblen effect
• An analytical model of the relationship between product quality and advertising
• Competition in dual-channel supply chains: the manufacturers' channel selection
• Competition in multi-characteristics spaces: Hotelling was almost right
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Informative advertising in a distribution channel
• Interaction of pricing, advertising and experience quality: a dynamic analysis
• Modeling the impact of product quality on dynamic pricing and advertising policies
• Optimal quality and quantity provisions for centralized vs. decentralized distribution: market size uncertainty effects
• Periodicity of pricing and marketing efforts in a distribution channel
• Price and quality-based competition and channel structure with consumer loyalty
• Quality and entry deterrence
• Transfer pricing in a dynamic marketing-operations interface

Cited in

(5)

• Integrated marketing communications in markets with uncertainty and competition
• Effects of production capacity and substitutability on optimal pricing and inventory policies
• Competitive pricing and advertising strategies for online retailers with ``showrooming and ``webrooming
• Leveraging online retail platforms' information acquisition for manufacturers' new product development: a game-theoretic analysis
• Media platform competition in the market with advertisement blockers: the value of native advertising strategy

This page was built for publication: Integration of development and advertising strategies for multi-attribute products under competition

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2116854)