Integration of development and advertising strategies for multi-attribute products under competition

DOI10.1016/J.EJOR.2021.07.053zbMATH Open1495.90101OpenAlexW3187733883MaRDI QIDQ2116854FDOQ2116854

Qiu-Hong Zhao, Gaoji Sun, Yingchen Yan, Zhongfeng Qin

Publication date: 18 March 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.07.053

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zbMATH Keywords

advertisingsupply chain managementprice competitionproduct developmentmulti-attribute product

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Quality and entry deterrence
• Competition in multi-characteristics spaces: Hotelling was almost right
• A note on price and quality competition between asymmetric firms
• Transfer pricing in a dynamic marketing-operations interface
• An analytical model of the relationship between product quality and advertising
• Modeling the impact of product quality on dynamic pricing and advertising policies
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Interaction of pricing, advertising and experience quality: a dynamic analysis
• Price and quality-based competition and channel structure with consumer loyalty
• Optimal quality and quantity provisions for centralized vs. decentralized distribution: market size uncertainty effects
• Informative advertising in a distribution channel
• Periodicity of pricing and marketing efforts in a distribution channel
• Competition in dual-channel supply chains: the manufacturers' channel selection
• Advertising and quality improving strategies in a supply chain when facing potential crises
• Advertising, goodwill, and the Veblen effect

Cited In (3)

• Competitive pricing and advertising strategies for online retailers with ``showrooming and ``webrooming
• Effects of production capacity and substitutability on optimal pricing and inventory policies
• Integrated marketing communications in markets with uncertainty and competition

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