Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment

DOI10.3969/J.ISSN.0253-2778.2020.05.005zbMATH Open1488.91051MaRDI QIDQ5017293FDOQ5017293

Authors: Tian Xia, Feng Yang 

Publication date: 17 December 2021

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zbMATH Keywords

Nash gameproduct competitionbilateral spillover effectcopycat product

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

Cited In (3)

• National brand’s promotional pricing and advertising policies: spillover effect and quality difference
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• Strategic pricing and advertising in the presence of a counterfeiter

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