Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment

DOI10.3969/J.ISSN.0253-2778.2020.05.005MaRDI QIDQ5017293zbMATH OpenFDO

Authors Tian Xia, Feng Yang

Publication date 17 December 2021

zbMATH Keywords

Nash gameproduct competitionbilateral spillover effectcopycat product

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
• An investigation of advertising strategies based on Bertrand model in duopoly market
• Competitive pricing and advertising with spillover
• National brand’s promotional pricing and advertising policies: spillover effect and quality difference
• A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies

Cited in

(8)

• Integration of development and advertising strategies for multi-attribute products under competition
• Competitive pricing and advertising with spillover
• The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
• Pricing strategies for innovators in the presence of free-riders
• National brand’s promotional pricing and advertising policies: spillover effect and quality difference
• Strategic pricing and advertising in the presence of a counterfeiter

This page was built for publication: Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q5017293)