Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment

DOI10.3969/J.ISSN.0253-2778.2020.05.005MaRDI QIDQ5017293zbMATH OpenFDO

Authors Tian Xia, Feng Yang

Publication date 17 December 2021

Full work available at URL https://doi.org/10.3969/J.ISSN.0253-2778.2020.05.005

zbMATH Keywords

Nash gameproduct competitionbilateral spillover effectcopycat product

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

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• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• Pricing strategies for innovators in the presence of free-riders
• Strategic pricing and advertising in the presence of a counterfeiter

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