scientific article; zbMATH DE number 7448674

DOI10.3969/J.ISSN.0253-2778.2020.05.005zbMATH Open1488.91051MaRDI QIDQ5017293FDOQ5017293

Tian Xia, Feng Yang

Publication date: 17 December 2021

Title of this publication is not available (Why is that?)

zbMATH Keywords

Nash gameproduct competitionbilateral spillover effectcopycat product

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

Cited In (3)

• National brand’s promotional pricing and advertising policies: spillover effect and quality difference
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• Strategic pricing and advertising in the presence of a counterfeiter

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