Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment (Q5017293)
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scientific article; zbMATH DE number 7448674
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| English | Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment |
scientific article; zbMATH DE number 7448674 |
Statements
17 December 2021
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copycat product
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bilateral spillover effect
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product competition
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Nash game
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0.8113003969192505
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0.7982731461524963
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0.780321478843689
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0.768257737159729
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