National brand’s promotional pricing and advertising policies: spillover effect and quality difference (Q6094580)
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scientific article; zbMATH DE number 7747911
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| English | National brand’s promotional pricing and advertising policies: spillover effect and quality difference |
scientific article; zbMATH DE number 7747911 |
Statements
National brand’s promotional pricing and advertising policies: spillover effect and quality difference (English)
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10 October 2023
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vertical co-op advertising
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consumer promotions
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spillover effects
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store brands
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0.7921029329299927
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0.7711661458015442
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0.7679744362831116
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