Cooperative advertising to induce strategic customers for purchase at the full price (Q6088207)
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scientific article; zbMATH DE number 7766394
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising to induce strategic customers for purchase at the full price |
scientific article; zbMATH DE number 7766394 |
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Cooperative advertising to induce strategic customers for purchase at the full price (English)
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16 November 2023
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vertical cooperative advertising
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game theory
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strategic customer behavior
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retailing
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