National brand’s promotional pricing and advertising policies: spillover effect and quality difference

DOI10.1080/0305215X.2021.1974429MaRDI QIDQ6094580zbMATH OpenOpenAlexFDO

Authors Guiyang Zhu, Mabel C. Chou, Tao Jia

Publication date 10 October 2023

Published in Engineering Optimization (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/0305215x.2021.1974429

zbMATH Keywords

spillover effectsstore brandsconsumer promotionsvertical co-op advertising

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
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• Pricing and advertising of private and national brands in a dynamic marketing channel

Cites work

• A dynamic model for advertising and pricing competition between national and store brands
• Agile two-stage lot-sizing and scheduling problem with reliability, customer satisfaction and behaviour under uncertainty: a hybrid metaheuristic algorithm
• An effective multi-objective particle swarm optimization for the multi-item capacitated lot-sizing problem with set-up times and backlogging
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising to induce strategic customers for purchase at the full price
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

Cited in

(7)

• scientific article; zbMATH DE number 5208322 (Why is no real title available?)
• Optimal pricing and advertising strategy concern the bilateral spillover effect of advertising investment
• Competitive pricing and advertising with spillover
• Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
• Modeling brand advertising with heterogeneous consumer response: channel implications
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• Should companies jointly promote their complementary products when they compete in other product categories?

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