National brand’s promotional pricing and advertising policies: spillover effect and quality difference

DOI10.1080/0305215X.2021.1974429zbMATH Open1523.90245OpenAlexW3200046046MaRDI QIDQ6094580FDOQ6094580

Mabel C. Chou, Guiyang Zhu, Tao Jia

Publication date: 10 October 2023

Published in: Engineering Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/0305215x.2021.1974429

zbMATH Keywords

spillover effectsstore brandsconsumer promotionsvertical co-op advertising

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• A dynamic model for advertising and pricing competition between national and store brands
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising to induce strategic customers for purchase at the full price
• An effective multi-objective particle swarm optimization for the multi-item capacitated lot-sizing problem with set-up times and backlogging
• Agile two-stage lot-sizing and scheduling problem with reliability, customer satisfaction and behaviour under uncertainty: a hybrid metaheuristic algorithm

Cited In (1)

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