The Effects of Brand Loyalty on Competitive Price Promotional Strategies
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Publication:3478259
DOI10.1287/mnsc.36.3.276zbMath0699.90065MaRDI QIDQ3478259
No author found.
Publication date: 1990
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.36.3.276
marketing; competitive strategy; brand loyalty; finitely repeated game; unique perfect equilibrium; competitive setting; optimal price promotional strategies
91A10: Noncooperative games
91B24: Microeconomic theory (price theory and economic markets)
91A40: Other game-theoretic models
90B99: Operations research and management science
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