Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand (Q856292)
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scientific article; zbMATH DE number 5078530
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| English | Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand |
scientific article; zbMATH DE number 5078530 |
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Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand (English)
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7 December 2006
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marketing-operations interface
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promotion
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inventory decision
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Markov-switching model
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supply chain management
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0.8511258
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0.83711576
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0.83697444
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0.8361806
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0.8340506
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0.82827294
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0.82341003
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