Optimal dynamic strategies for stochastic models of marketing promotion mix (Q1780246)

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scientific article; zbMATH DE number 2174119
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    Optimal dynamic strategies for stochastic models of marketing promotion mix
    scientific article; zbMATH DE number 2174119

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      Optimal dynamic strategies for stochastic models of marketing promotion mix (English)
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      7 June 2005
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      economic-mathematical simulation
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      Markov model
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      controlled process
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      optimal strategy
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