Cross-brand and cross-channel advertising strategies in a dual-channel supply chain (Q3389378)
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scientific article; zbMATH DE number 7346727
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| default for all languages | No label defined |
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| English | Cross-brand and cross-channel advertising strategies in a dual-channel supply chain |
scientific article; zbMATH DE number 7346727 |
Statements
Cross-brand and cross-channel advertising strategies in a dual-channel supply chain (English)
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10 May 2021
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supply chain management
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advertising
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national brand
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private brand
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dual-channel
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0.7992125749588013
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0.7921029329299927
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0.7895205020904541
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0.7774050831794739
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0.7747105956077576
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