Interaction of pricing, advertising and experience quality: a dynamic analysis

DOI10.1016/J.EJOR.2016.06.056MaRDI QIDQ1752271zbMATH OpenOpenAlexDBLPWikidataFDO

Authors Jonathan P. Caulkins, Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort, Andrea Seidl

Publication date 24 May 2018

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2016.06.056

zbMATH Keywords

optimal controlmarketingsystem dynamicshistory-dependenceSkiba point

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Production theory, theory of the firm (91B38) Dynamic games (91A25)

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• Quality improvement and goodwill accumulation in a dynamic duopoly
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Cited in

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• A survey of dynamic models of product quality
• Optimal promotional mix and pricing when faced with uncertain product value
• Modeling the impact of product quality on dynamic pricing and advertising policies
• The strategic interaction between business mode and store brand introduction in a platform-based supply chain
• Integration of development and advertising strategies for multi-attribute products under competition
• Differential game model applied in low-carbon chain with continuous updating
• scientific article; zbMATH DE number 4133780 (Why is no real title available?)
• Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
• The influence of online customer reviews on two-stage product strategy in a competitive market
• Advertising and quality improving strategies in a supply chain when facing potential crises
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• scientific article; zbMATH DE number 4014396 (Why is no real title available?)
• Study on low-carbon supply chain coordination considering reference emission reduction effect
• Decisions on production and quality
• Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
• Better product quality may lead to lower product price
• The effects of herding and word of mouth in a two-period advertising signaling model
• Strategic technology licensing in a supply chain

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