Interaction of pricing, advertising and experience quality: a dynamic analysis
DOI10.1016/J.EJOR.2016.06.056zbMATH Open1394.90374DBLPjournals/eor/CaulkinsFGHKS17OpenAlexW2463390414WikidataQ59389529 ScholiaQ59389529MaRDI QIDQ1752271FDOQ1752271
Authors: Jonathan P. Caulkins, Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort, Andrea Seidl 
Publication date: 24 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2016.06.056
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Cites Work
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- Dynamic Optimal Control Models in Advertising: Recent Developments
- Quality improvement and goodwill accumulation in a dynamic duopoly
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- A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
- Signaling quality: Dynamic price-advertising model
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- Dynamic Optimal Control Models in Advertising: a Survey
- Quality Cycles and the Strategic Manipulation of Value
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- Optimal pricing of a conspicuous product during a recession that freezes capital markets
Cited In (18)
- Optimal promotional mix and pricing when faced with uncertain product value
- Modeling the impact of product quality on dynamic pricing and advertising policies
- The strategic interaction between business mode and store brand introduction in a platform-based supply chain
- Integration of development and advertising strategies for multi-attribute products under competition
- Differential game model applied in low-carbon chain with continuous updating
- Title not available (Why is that?)
- The influence of online customer reviews on two-stage product strategy in a competitive market
- Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
- Advertising and quality improving strategies in a supply chain when facing potential crises
- Does advertising lower the price of newspapers to consumers? A theoretical appraisal
- Title not available (Why is that?)
- Study on low-carbon supply chain coordination considering reference emission reduction effect
- Decisions on production and quality
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Better product quality may lead to lower product price
- The effects of herding and word of mouth in a two-period advertising signaling model
- Strategic technology licensing in a supply chain
- A survey of dynamic models of product quality
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