Interaction of pricing, advertising and experience quality: a dynamic analysis
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Publication:1752271
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Cites work
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Cited in
(23)- The effects of herding and word of mouth in a two-period advertising signaling model
- Strategic technology licensing in a supply chain
- Does advertising lower the price of newspapers to consumers? A theoretical appraisal
- Advertising and quality improving strategies in a supply chain when facing potential crises
- Better product quality may lead to lower product price
- Integration of development and advertising strategies for multi-attribute products under competition
- Modeling the impact of product quality on dynamic pricing and advertising policies
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- scientific article; zbMATH DE number 4014396 (Why is no real title available?)
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- Decisions on production and quality
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