Competitive pricing and advertising strategies for online retailers with ``showrooming and ``webrooming

DOI10.1016/J.EJOR.2024.02.001MaRDI QIDQ6565401zbMATH OpenFDO

Authors Xiang He, Michael Z. F. Li, Li Li, Jing Li, Jiao Hu

Publication date 2 July 2024

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

price competitione-commercetargeted advertisingshowroomingwebrooming

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior
• Pricing strategies of multichannel apparel supply chain based on showrooming and information sharing
• Inroad into omni-channel retailing: physical showroom deployment of an online retailer
• Whether to adopt ``buy online and return to store strategy in a competitive market?
• scientific article; zbMATH DE number 7113100

Cites work

• Dancing with rivals: how does platform's information usage benefit independent sellers?
• Impacts of consumer virtual showrooming behavior on manufacturer and retailer strategic decisions in a dual-channel supply chain
• Informative advertising in a distribution channel
• Inroad into omni-channel retailing: physical showroom deployment of an online retailer
• Integration of development and advertising strategies for multi-attribute products under competition
• Product variety and channel structure strategy for a retailer-Stackelberg supply chain

Cited in

(1)

• Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior

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