Competitive pricing and advertising strategies for online retailers with ``showrooming and ``webrooming
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Publication:6565401
DOI10.1016/J.EJOR.2024.02.001zbMATH Open1541.90223MaRDI QIDQ6565401FDOQ6565401
Authors: Xiang He, Michael Z. F. Li, Li Li, Jing Li, Jiao Hu 
Publication date: 2 July 2024
Published in: European Journal of Operational Research (Search for Journal in Brave)
Recommendations
- Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior
- Pricing strategies of multichannel apparel supply chain based on showrooming and information sharing
- Inroad into omni-channel retailing: physical showroom deployment of an online retailer
- Whether to adopt ``buy online and return to store strategy in a competitive market?
- scientific article; zbMATH DE number 7113100
Cites Work
- Product variety and channel structure strategy for a retailer-Stackelberg supply chain
- Informative advertising in a distribution channel
- Inroad into omni-channel retailing: physical showroom deployment of an online retailer
- Integration of development and advertising strategies for multi-attribute products under competition
- Impacts of consumer virtual showrooming behavior on manufacturer and retailer strategic decisions in a dual-channel supply chain
- Dancing with rivals: how does platform's information usage benefit independent sellers?
Cited In (1)
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