Whether to adopt ``buy online and return to store strategy in a competitive market?

DOI10.1016/J.EJOR.2021.11.040MaRDI QIDQ2140281zbMATHOpenAlexFDO

Authors Shuai Yan, T. Archibald, Xiaohua Han, Yiwen Bian

Publication date 20 May 2022

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2021.11.040

zbMATH Keywords

competitionsupply chain managementdual-channel retailerbuy online and return to storecross-channel return strategy

Mathematics Subject Classification ID

Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06)

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Cites work

• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Forays into omnichannel: an online retailer's strategies for managing product returns
• Impact of an ``online-to-store channel on demand allocation, pricing and profitability
• Managing consumer returns in a competitive environment
• Omnichannel inventory models accounting for buy-online-return-to-store service and random demand
• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
• Return policy: hassle-free or your money-back guarantee?
• When should the offline retailer implement price matching?
• Who should be pricing leader in the presence of customer returns?

Cited in

(9)

• Sourcing strategies of manufacturers with customer returns and product design efforts
• Return mode selection and pricing strategy for a dual-channel retailer
• Optimal pricing strategy of retailers considering speculative customers’ add-on items return behavior with cross-store full-reduction promotion
• Pricing and structuring product trials: separate versus mixed wine tastings
• When is it wise to use artificial intelligence for platform operations considering consumer returns?
• Channel encroachment strategy through pure online or combined offline retailing
• Omnichannel inventory models accounting for buy-online-return-to-store service and random demand
• Competitive pricing and advertising strategies for online retailers with ``showrooming and ``webrooming
• Improving supply chain transparency with blockchain technology when considering product returns

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