Optimal pricing strategy of retailers considering speculative customers’ add-on items return behavior with cross-store full-reduction promotion

DOI10.1051/RO/2023028zbMATH Open1515.90032MaRDI QIDQ6041222FDOQ6041222

Yuyang Zeng, Sujuan Song, Wei Peng

Publication date: 26 May 2023

Published in: RAIRO - Operations Research (Search for Journal in Brave)

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zbMATH Keywords

revenue sharing contractprice strategyadd-on items return behaviorcross-store full-reduction promotion

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

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