Optimal pricing strategy of retailers considering speculative customers’ add-on items return behavior with cross-store full-reduction promotion

DOI10.1051/RO/2023028MaRDI QIDQ6041222zbMATH OpenFDO

Authors Sujuan Song, Wei Peng, Yuyang Zeng

Publication date 26 May 2023

Published in RAIRO - Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

zbMATH Keywords

revenue sharing contractprice strategyadd-on items return behaviorcross-store full-reduction promotion

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

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Cited in

(2)

• Research on pricing and return strategy of platform provider under full-reduction promotion
• Optimal add-on items recommendation service strength strategy for e-commerce platform with full-reduction-promotion

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