Pricing and structuring product trials: separate versus mixed wine tastings

DOI10.1016/J.EJOR.2023.07.024MaRDI QIDQ6090168zbMATH OpenOpenAlexFDO

Authors Monire Jalili, Eren Başar Çil, Michael S. Pangburn

Publication date 14 November 2023

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2023.07.024

zbMATH Keywords

pricingmarket segmentationrevenue managementexperience goodsproduct trials

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• Free trial or no free trial: optimal software product design with network effects
• Inroad into omni-channel retailing: physical showroom deployment of an online retailer
• Scheduling wine bottling operations with multiple lines and sequence-dependent set-up times: robust formulation and a decomposition solution approach
• Showcasing optimization in omnichannel retailing
• Supplying Information to Facilitate Price Discrimination
• Whether to adopt ``buy online and return to store strategy in a competitive market?

This page was built for publication: Pricing and structuring product trials: separate versus mixed wine tastings

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6090168)