Pricing and structuring product trials: separate versus mixed wine tastings

DOI10.1016/J.EJOR.2023.07.024OpenAlexW4384938172MaRDI QIDQ6090168FDOQ6090168

Authors: Monire Jalili, Eren Başar Çil, Michael S. Pangburn 

Publication date: 14 November 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2023.07.024

zbMATH Keywords

pricingmarket segmentationrevenue managementexperience goodsproduct trials

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• Supplying Information to Facilitate Price Discrimination
• Free trial or no free trial: optimal software product design with network effects
• Inroad into omni-channel retailing: physical showroom deployment of an online retailer
• Showcasing optimization in omnichannel retailing
• Whether to adopt ``buy online and return to store strategy in a competitive market?
• Scheduling wine bottling operations with multiple lines and sequence-dependent set-up times: robust formulation and a decomposition solution approach

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