Competitive pricing and advertising strategies for online retailers with ``showrooming'' and ``webrooming'' (Q6565401)
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scientific article; zbMATH DE number 7874469
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| English | Competitive pricing and advertising strategies for online retailers with ``showrooming'' and ``webrooming'' |
scientific article; zbMATH DE number 7874469 |
Statements
Competitive pricing and advertising strategies for online retailers with ``showrooming'' and ``webrooming'' (English)
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2 July 2024
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e-commerce
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showrooming
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webrooming
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price competition
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targeted advertising
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0.753776490688324
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0.722053587436676
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0.7211984992027283
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0.7166670560836792
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