Inroad into omni-channel retailing: physical showroom deployment of an online retailer (Q2286986)

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scientific article; zbMATH DE number 7156965
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    Inroad into omni-channel retailing: physical showroom deployment of an online retailer
    scientific article; zbMATH DE number 7156965

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      Inroad into omni-channel retailing: physical showroom deployment of an online retailer (English)
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      23 January 2020
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      e-commerce
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      physical showrooms
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      assortment strategy
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      showrooming
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      omni-channel retailing
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