Inroad into omni-channel retailing: physical showroom deployment of an online retailer (Q2286986)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Inroad into omni-channel retailing: physical showroom deployment of an online retailer |
scientific article |
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Inroad into omni-channel retailing: physical showroom deployment of an online retailer (English)
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23 January 2020
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e-commerce
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physical showrooms
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assortment strategy
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showrooming
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omni-channel retailing
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