Integrated marketing communications in markets with uncertainty and competition (Q2390548)
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scientific article; zbMATH DE number 5585308
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Integrated marketing communications in markets with uncertainty and competition |
scientific article; zbMATH DE number 5585308 |
Statements
Integrated marketing communications in markets with uncertainty and competition (English)
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23 July 2009
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advertising
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dynamics
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budgeting
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integrated marketing communications
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uncertainty
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optimization
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0.82362497
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0.79970974
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0.79629654
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0.77189094
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0.7715583
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0.76846945
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0.7654757
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