Building Brand Awareness in Dynamic Oligopoly Markets (Q3523876)
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scientific article; zbMATH DE number 5322341
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Building Brand Awareness in Dynamic Oligopoly Markets |
scientific article; zbMATH DE number 5322341 |
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Building Brand Awareness in Dynamic Oligopoly Markets (English)
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5 September 2008
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marketing
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competitive strategy
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advertising and media
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nonlinear Kalman filter
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dynamic games
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0.8027910590171814
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0.7555096745491028
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0.7549000382423401
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