Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly (Q520966)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly |
scientific article |
Statements
Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly (English)
0 references
6 April 2017
0 references
advertising
0 references
oligopoly
0 references
targeting
0 references
Vidale-Wolfe
0 references
Lanchester
0 references
Nash equilibrium
0 references
0 references
0 references
0 references