Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly (Q520966)

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Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly
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    Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly (English)
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    6 April 2017
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    advertising
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    oligopoly
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    targeting
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    Vidale-Wolfe
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    Lanchester
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    Nash equilibrium
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