Optimal advertising for the Nerlove-Arrow Model under a replenishable budget

DOI10.1002/OCA.4660020205MaRDI QIDQ3902813zbMATH OpenOpenAlexFDO

Authors

Publication date 1981

Published in Optimal Control Applications \& Methods (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/oca.4660020205

zbMATH Keywords

marketingoptimal control probleminfinite horizonoptimal advertisingNerlove-Arrow modeltwo state variablesexistence of equilibrium levelsoptimal transient approachreplenishable budget

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cites work

• scientific article; zbMATH DE number 3181355 (Why is no real title available?)
• scientific article; zbMATH DE number 3780047 (Why is no real title available?)
• Dynamic Optimal Control Models in Advertising: a Survey
• Nearest feasible paths in optimization control problems: Theory, examples, and counterexamples
• Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint

Cited in

(1)

• Anwendungen des Maximumprinzips im Operations Research. I

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