A Stochastic Model of Consumer Behavior and Optimal Advertising (Q3964314)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Stochastic Model of Consumer Behavior and Optimal Advertising |
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A Stochastic Model of Consumer Behavior and Optimal Advertising (English)
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1982
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optimal advertising
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stochastic consumer behavior model
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optimal communication strategies
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estimation technique
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marketing
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stability analysis
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