THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
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Publication:3502848
DOI10.1142/S0219198907001606zbMath1200.90112MaRDI QIDQ3502848
Peter Kooreman, Lambert Schoonbeek
Publication date: 20 May 2008
Published in: International Game Theory Review (Search for Journal in Brave)
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The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market ⋮ Strategic and tactical design of competing decentralized supply chain networks with risk-averse participants for markets with uncertain demand ⋮ Pure-strategy Nash equilibria in an advertising game with interference ⋮ Using several advertising media in a homogeneous market ⋮ An advertising game with multiplicative interference
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