Optimal Control of a Logarithmic Advertising Model

DOI10.1057/JORS.1975.65MaRDI QIDQ4056624zbMATH OpenOpenAlexFDO

Authors Suresh P. Sethi

Publication date 1975

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/jors.1975.65

Mathematics Subject Classification ID

Optimality conditions (49K99) Hamilton-Jacobi theories (49L99)

Cited in

(7)

• Control theory and the dynamics of the firm. A survey
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
• A note to Jørgensen's logarithmic advertising differential game
• Optimal dynamic advertising policies and equilibria
• Using several advertising media in a homogeneous market
• Advertising and production of a seasonal good for a heterogeneous market

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