Amalgamation of partitions from multiple segmentation bases: a comparison of non-model-based and model-based methods

DOI10.1016/J.EJOR.2009.03.002MaRDI QIDQ1037693zbMATH OpenOpenAlexFDO

Authors Rick L. Andrews, Michael J. Brusco, Imran S. Currim

Publication date 16 November 2009

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2009.03.002

zbMATH Keywords

clusteringfinite mixture modelsmarket segmentationmarketingconsensus partition

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

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• scientific article; zbMATH DE number 3340881 (Why is no real title available?)
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• A Branch-and-Bound Approach Using Polyhedral Results for a Clustering Problem
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• Cliques and clustering: A combinatorial approach
• Clustering of microarray data via clique partitioning
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• Finite mixture models
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• Optimal partitioning of a data set based on the \(p\)-median model
• Optimal threshold analysis of segmentation methods for identifying target customers
• Selection of variables in cluster analysis: An empirical comparison of eight procedures
• The effect of market segmentation with demand leakage between market segments on a firm's price and inventory decisions

Cited in

(5)

• scientific article; zbMATH DE number 1841995 (Why is no real title available?)
• A bio-mimetic approach to marketing segmentation: Principles and comparative analysis
• An iterated greedy heuristic for a market segmentation problem with multiple attributes
• Nonsmooth nonconvex optimization approach to clusterwise linear regression problems
• Comparing two-stage segmentation methods for choice data with a one-stage latent class choice analysis

Describes a project that uses

Uses Software

• Matlab

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