Signaling advertising by multiproduct firms

DOI10.1007/S00182-011-0279-5zbMath1216.91014OpenAlexW1985756045MaRDI QIDQ548081

Cesaltina Pacheco Pires, Margarida Catalão-Lopes

Publication date: 28 June 2011

Published in: International Journal of Game Theory (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10174/3126

zbMATH Keywords

advertisingmultiproduct firmsquality signaling

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (2)

Prices as signals of product quality in a duopoly ⋮ Entry deterrence, coordinating advertising and pricing in markets with consumption externalities

Cites Work

• Signaling Games and Stable Equilibria
• A Theory of Exit in Duopoly

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