Signaling advertising by multiproduct firms (Q548081)

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Signaling advertising by multiproduct firms
scientific article

    Statements

    title
    Signaling advertising by multiproduct firms (English)
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    publication date
    28 June 2011
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    zbMATH Keywords
    quality signaling
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    advertising
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    multiproduct firms
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    Identifiers

    Mathematics Subject Classification ID
    91B26
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    91B38
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    90B60
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    zbMATH DE Number
    5913908
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    OpenAlex ID
    W1985756045
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