Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search

DOI10.1093/restud/rdz053zbMath1460.91121OpenAlexW2980265880WikidataQ127191754 ScholiaQ127191754MaRDI QIDQ5856540

Navdeep S. Sahni, Harikesh S. Nair

Publication date: 26 March 2021

Published in: The Review of Economic Studies (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/restud/rdz053

zbMATH Keywords

signallinginformative advertisingmobileplatformsfield-experimentspaid-searchrestaurants

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60) Experimental work for problems pertaining to game theory, economics, and finance (91-05)

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