Strategic advertising and directed search

DOI10.1111/IERE.12235MaRDI QIDQ5370531zbMATH OpenOpenAlexWikidataFDO

Authors Pedro Gomis-Porqueras, Benoît Julien, Chengsi Wang

Publication date 20 October 2017

Published in International Economic Review (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/iere.12235

zbMATH Keywords

auctionsdirected searchbuyer-seller ratiocostly informative advertising

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Cited in

(9)

• Competitive search with ex-post opportunism
• Equilibrium price and advertisement distributions
• Indeterminacy and directed search.
• Does advertising serve as a signal? Evidence from a field experiment in mobile search
• Advertising strategies in a franchise system
• Advertising intensity and welfare in an equilibrium search model
• Income inequality and endogenous market structure under directed search
• Strategic limitation of market accessibility: search platform design and welfare
• Uncertain product availability in search markets

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