Does advertising serve as a signal? Evidence from a field experiment in mobile search (Q5856540)
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scientific article; zbMATH DE number 7328339
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| default for all languages | No label defined |
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| English | Does advertising serve as a signal? Evidence from a field experiment in mobile search |
scientific article; zbMATH DE number 7328339 |
Statements
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search (English)
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26 March 2021
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informative advertising
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signalling
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field-experiments
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restaurants
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mobile
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paid-search
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platforms
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0.742971658706665
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0.7352519035339355
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0.7197601795196533
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0.7193902134895325
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0.7159940600395203
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