Optimal advertising and pricing in a class of general new-product adoption models
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Publication:2355872
DOI10.1016/j.ejor.2013.02.035zbMath1317.90315OpenAlexW3122858501MaRDI QIDQ2355872
Martin Weber, Rainer Schlosser, Kurt Helmes
Publication date: 28 July 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.02.035
Dynamic programming (90C39) Marketing, advertising (90B60) PDEs in connection with control and optimization (35Q93)
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Cites Work
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