Optimal advertising and pricing in a class of general new-product adoption models
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Publication:2355872
DOI10.1016/J.EJOR.2013.02.035zbMATH Open1317.90315OpenAlexW3122858501MaRDI QIDQ2355872FDOQ2355872
Authors: K. Helmes, Rainer Schlosser, Martin Weber 
Publication date: 28 July 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.02.035
Recommendations
Dynamic programming (90C39) Marketing, advertising (90B60) PDEs in connection with control and optimization (35Q93)
Cites Work
- Recent developments in dynamic advertising research
- Controlled Markov processes and viscosity solutions
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- Dynamic pricing and advertising for web content providers
- Optimal advertising and pricing in a new-product adoption model
- Optimal dynamic advertising policy for new products
- Dynamic advertising and pricing with constant demand elasticities
- Optimal pricing in a hazard rate model of demand
Cited In (32)
- Modeling the impact of product quality on dynamic pricing and advertising policies
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- Optimal pricing and advertising policies for a one-time entertainment event
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- Optimal normative policies for marketing of products with limited availability
- Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
- A dynamic optimal advertising model for new products.
- A model for optimal stopping in advertisement
- Optimal advertising with a continuum of goods
- Dynamic pricing of new products in competitive markets: a mean-field game approach
- Optimal advertising and pricing for a three‐stage time‐lagged monopolistic diffusion model incorporating income
- Optimal advertising and pricing in a new-product adoption model
- On a discrete model of optimal advertising
- Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
- Advertising, goodwill, and the Veblen effect
- A robust optimization formulation for dynamic pricing of a web service with limited total shared capacity
- Does advertising lower the price of newspapers to consumers? A theoretical appraisal
- Joint stochastic dynamic pricing and advertising with time-dependent demand
- Dynamic pricing and advertising of perishable products with inventory holding costs
- Oligopoly pricing and advertising in isoelastic adoption models
- Stochastic dynamic pricing and advertising in isoelastic oligopoly models
- Dynamic pricing of a web service in an advance selling environment
- Determining strategy of pricing for a web service with different QoS levels and reservation level constraint
- Maximizing the influence of the innovative products diffusion considering advertisement and promotion strategies
- Analysis of optimal production and advertising policies
- Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
- Dynamic advertising and pricing with constant demand elasticities
- Joint dynamic pricing and marketing-mix strategies for revenue management applications with stochastic demand
- Optimal advertising in growing-stabilizing markets
- A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill
- An analytical model of the relationship between product quality and advertising
- Modeling ITNs usage: optimal promotion programs versus pure voluntary adoptions
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