Dynamic pricing and advertising for web content providers
From MaRDI portal
Publication:1042007
DOI10.1016/j.ejor.2007.12.038zbMath1176.90339OpenAlexW3123099142MaRDI QIDQ1042007
Subodha Kumar, Suresh P. Sethi
Publication date: 7 December 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.12.038
Related Items (18)
Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting ⋮ Impacts of knowledge on online brand success: an agent-based model for online market share enhancement ⋮ Joint stochastic dynamic pricing and advertising with time-dependent demand ⋮ Nonparametric advertising budget allocation with inventory constraint ⋮ Strategy analysis for a digital content platform considering perishability ⋮ Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract ⋮ Differential game theoretic analysis of the dynamic emission abatement in low-carbon supply chains ⋮ Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption ⋮ Analysis on the in-app advertising contract of a mobile platform and two competitive app developers ⋮ Unnamed Item ⋮ Stochastic dynamic pricing and advertising in isoelastic oligopoly models ⋮ Determining strategy of pricing for a web service with different QoS levels and reservation level constraint ⋮ Two-stage dynamic pricing and advertising strategies for online video services ⋮ Partial myopia vs. forward-looking behaviors in a dynamic pricing and replenishment model for perishable items ⋮ A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media ⋮ Cost-per-Impression Pricing for Display Advertising ⋮ Optimal dynamic pricing for deteriorating items with reference-price effects ⋮ Optimal advertising and pricing in a class of general new-product adoption models
Cites Work
- Unnamed Item
- Scheduling web advertisements: a note on the minspace problem
- Dynamic slotting and pricing decisions in a durable product supply chain
- Performance bounds of algorithms for scheduling advertisements on a web page
- Scheduling space-sharing for internet advertising
- The theory and practice of revenue management
- Scheduling advertisements on a web page to maximize revenue
- Quality and Competition
- Scheduling Banner Advertisements on the Web
- Pricing Communication Services with Delay Guarantee
- A Partially Observed Markov Decision Process for Dynamic Pricing
- Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons
- A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management
- Reducing Buyer Search Costs: Implications for Electronic Marketplaces
This page was built for publication: Dynamic pricing and advertising for web content providers
