Dynamic pricing and advertising for web content providers

DOI10.1016/J.EJOR.2007.12.038zbMATH Open1176.90339OpenAlexW3123099142MaRDI QIDQ1042007FDOQ1042007

Subodha Kumar, Suresh P. Sethi

Publication date: 7 December 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2007.12.038

zbMATH Keywords

pricingoptimal control theorydynamic advertisingrevenue

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

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• The theory and practice of revenue management
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• Scheduling space-sharing for internet advertising
• Scheduling banner advertisements on the web
• Scheduling web advertisements: a note on the minspace problem
• Reducing Buyer Search Costs: Implications for Electronic Marketplaces
• Pricing communication services with delay guarantee

Cited In (21)

• Two-stage dynamic pricing and advertising strategies for online video services
• A goal programming model for selection and scheduling of advertisements on online news media
• Title not available (Why is that?)
• Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting
• Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
• Partial myopia vs. forward-looking behaviors in a dynamic pricing and replenishment model for perishable items
• Joint stochastic dynamic pricing and advertising with time-dependent demand
• Impacts of knowledge on online brand success: an agent-based model for online market share enhancement
• Stochastic dynamic pricing and advertising in isoelastic oligopoly models
• Cost-per-Impression Pricing for Display Advertising
• Dynamic pricing of a web service in an advance selling environment
• Optimal advertising and pricing in a class of general new-product adoption models
• Determining strategy of pricing for a web service with different QoS levels and reservation level constraint
• Title not available (Why is that?)
• Strategy analysis for a digital content platform considering perishability
• Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract
• Analysis on the in-app advertising contract of a mobile platform and two competitive app developers
• Optimal dynamic pricing for deteriorating items with reference-price effects
• Differential game theoretic analysis of the dynamic emission abatement in low-carbon supply chains
• Nonparametric advertising budget allocation with inventory constraint
• A simple model of advertising and subscription fees

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