Two-stage dynamic pricing and advertising strategies for online video services
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Publication:1784849
DOI10.1155/2017/1349315zbMATH Open1412.91025OpenAlexW2765933079MaRDI QIDQ1784849FDOQ1784849
Authors: Z. Li, De-qing Tan 
Publication date: 27 September 2018
Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1155/2017/1349315
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Cites Work
- CMARS: A new contribution to nonparametric regression with multivariate adaptive regression splines supported by continuous optimization
- Dynamic pricing and advertising for web content providers
- Free trial or no free trial: optimal software product design with network effects
- Cooperative Stochastic Differential Games
- RCMARS: robustification of CMARS with different scenarios under polyhedral uncertainty set
- Market Provision of Broadcasting: A Welfare Analysis
- Strategies to fight ad-sponsored rivals
Cited In (13)
- Dynamic strategies on firm production and platform advertisement in crowdfunding considering investor's perception
- Dynamic pricing of online games considering consumer preferences
- The market for video on demand
- Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
- Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
- Dynamic pricing and advertising for web content providers
- Strategy analysis for a digital content platform considering perishability
- Optimal pricing decisions for the online video platform under customer choice
- Dynamic pricing under cost reduction in the presence of myopic and strategic consumers
- Pricing strategies of registration system and transaction system in live broadcast platform
- Pricing mode selection for the online short video platform
- The effects of introducing advertising in pay TV: a model of asymmetric competition between pay TV and free TV
- Which is the optimal commercial mode for a video site: paid, free, or hybrid?
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