Two-stage dynamic pricing and advertising strategies for online video services

DOI10.1155/2017/1349315MaRDI QIDQ1784849zbMATH OpenOpenAlexFDO

Authors Z. Li, De-qing Tan

Publication date 27 September 2018

Published in Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1155/2017/1349315

zbMATH Keywords

advertisingonline video servicestwo-stage dynamic pricing

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

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Cites work

• CMARS: A new contribution to nonparametric regression with multivariate adaptive regression splines supported by continuous optimization
• Cooperative Stochastic Differential Games
• Dynamic pricing and advertising for web content providers
• Free trial or no free trial: optimal software product design with network effects
• Market Provision of Broadcasting: A Welfare Analysis
• RCMARS: robustification of CMARS with different scenarios under polyhedral uncertainty set
• Strategies to fight ad-sponsored rivals

Cited in

(13)

• Which is the optimal commercial mode for a video site: paid, free, or hybrid?
• Dynamic strategies on firm production and platform advertisement in crowdfunding considering investor's perception
• Dynamic pricing of online games considering consumer preferences
• The market for video on demand
• Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
• Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
• Dynamic pricing and advertising for web content providers
• Strategy analysis for a digital content platform considering perishability
• Optimal pricing decisions for the online video platform under customer choice
• Dynamic pricing under cost reduction in the presence of myopic and strategic consumers
• Pricing strategies of registration system and transaction system in live broadcast platform
• Pricing mode selection for the online short video platform
• The effects of introducing advertising in pay TV: a model of asymmetric competition between pay TV and free TV

Describes a project that uses

Uses Software

• CMARS

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