Optimal Pricing Decisions for the Online Video Platform Under Customer Choice

DOI10.1142/S0217595918500021zbMath1387.90101OpenAlexW2782902030MaRDI QIDQ4604914

Yanhong Sun, Xiaoying Cheng, Yiwen Bian, Lifeng Mu

Publication date: 6 March 2018

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595918500021

zbMATH Keywords

customer choice behaviornetwork externalitytwo-sided marketvideo platformvideo-on-demand technology

Mathematics Subject Classification ID

Convex programming (90C25) Management decision making, including multiple objectives (90B50) Consumer behavior, demand theory (91B42)

Related Items (3)

Which is the Optimal Commercial Mode for a Video Site: Paid, Free, or Hybrid? ⋮ Pricing Strategies of Unbundling and Mixed-Bundling in a Two-Sided Market Under Stochastic Demand ⋮ Pricing mode selection for the online short video platform

Cites Work

• Two-sided markets, competitive bottlenecks and exclusive contracts
• Market Provision of Broadcasting: A Welfare Analysis
• Product Design Strategy with Commonality by Considering Customer-Choice Behavior in Supply Chain

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