Which is the optimal commercial mode for a video site: paid, free, or hybrid?

DOI10.1142/S0217595920500220MaRDI QIDQ5149534zbMATH OpenOpenAlexFDO

Authors Shengshuo Xu, Liuyi Ling

Publication date 11 February 2021

Published in Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/s0217595920500220

zbMATH Keywords

bandwidth costsfree modehybrid modepaid modevideo definitionvideo site

Mathematics Subject Classification ID

Marketing, advertising (90B60) Economic models of real-world systems (e.g., electricity markets, etc.) (91B74)

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Cites work

• Free trial or no free trial: optimal software product design with network effects
• scientific article; zbMATH DE number 2046035 (Why is no real title available?)
• Optimal pricing decisions for the online video platform under customer choice

Cited in

(3)

• Two-stage dynamic pricing and advertising strategies for online video services
• Pricing mode selection for the online short video platform
• Optimal pricing decisions for the online video platform under customer choice

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