Strategies to Fight Ad-Sponsored Rivals
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Publication:3117308
DOI10.1287/MNSC.1100.1199zbMath1232.90230OpenAlexW2152914657MaRDI QIDQ3117308
Ramon Casadesus-Masanell, Feng Zhu
Publication date: 27 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: http://www.iese.edu/research/pdfs/DI-0799-E.pdf
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