Platform responses to entry in a local market with mobile providers

DOI10.1016/J.EJOR.2023.01.020MaRDI QIDQ6167750

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Publication date: 10 July 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

revenue managementadvertisemententrant platformincumbent platformmobile providers

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Related Items (1)

Price strategy of community fresh food e-commerce considering the heterogeneous needs of consumers and fresh quality transparency

Cites Work

• Strong planning and forecast horizons for a model with simultaneous price and production decisions
• Resource allocation to defensive marketing and manufacturing strategies
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Entry deterrence, coordinating advertising and pricing in markets with consumption externalities
• Quality and entry deterrence
• Strategies to Fight Ad-Sponsored Rivals

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