Platform responses to entry in a local market with mobile providers

DOI10.1016/J.EJOR.2023.01.020MaRDI QIDQ6167750FDOQ6167750

Authors:

Publication date: 10 July 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

advertisementrevenue managemententrant platformincumbent platformmobile providers

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• Quality and entry deterrence
• Strong planning and forecast horizons for a model with simultaneous price and production decisions
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Resource allocation to defensive marketing and manufacturing strategies
• Strategies to fight ad-sponsored rivals
• Entry deterrence, coordinating advertising and pricing in markets with consumption externalities

Cited In (2)

• An efficient branch-and-bound algorithm using an adaptive branching rule with quadratic convex relaxation for globally solving general linear multiplicative programs
• Price strategy of community fresh food e-commerce considering the heterogeneous needs of consumers and fresh quality transparency

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