Platform responses to entry in a local market with mobile providers

DOI10.1016/J.EJOR.2023.01.020MaRDI QIDQ6167750zbMATH OpenFDO

Authors

Publication date 10 July 2023

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

advertisementrevenue managemententrant platformincumbent platformmobile providers

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• Entry deterrence, coordinating advertising and pricing in markets with consumption externalities
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Quality and entry deterrence
• Resource allocation to defensive marketing and manufacturing strategies
• Strategies to fight ad-sponsored rivals
• Strong planning and forecast horizons for a model with simultaneous price and production decisions

Cited in

(2)

• Price strategy of community fresh food e-commerce considering the heterogeneous needs of consumers and fresh quality transparency
• An efficient branch-and-bound algorithm using an adaptive branching rule with quadratic convex relaxation for globally solving general linear multiplicative programs

This page was built for publication: Platform responses to entry in a local market with mobile providers

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6167750)