Impacts of knowledge on online brand success: an agent-based model for online market share enhancement
DOI10.1016/J.EJOR.2015.07.051zbMATH Open1346.90460OpenAlexW1017801758MaRDI QIDQ320846FDOQ320846
Authors: Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao 
Publication date: 7 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2015.07.051
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Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Applications of optimal control and differential games (49N90)
Cites Work
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- The Structure and Function of Complex Networks
- Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions
- An innovation diffusion model for three competitive products
- Scale-free networks: a decade and beyond
- A new product growth for model consumer durables
- Signaling quality: Dynamic price-advertising model
- Validation and verification of social processes within agent-based computational organization models
- Dynamic pricing and advertising for web content providers
- Dynamic pricing, product and process innovation
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- Optimal online pricing with network externalities
- Pricing game of online display advertisement publishers
- A review of multi-product pricing models
Cited In (9)
- Investigating the impact of firm and user-generated social media communication on brand equity, brand trust, and the post-purchase behavior: the moderating role of brand experience
- Word-of-mouth and estimating demand based on network structure and epidemic models
- Modeling the dynamics of online review life cycle: role of social and economic moderations
- An agent-based model of consumer demand
- Dynamics of brand competition: effects of unobserved social networks
- Impact of social media advertisements on the dynamics of online shopping: a modeling study
- To copatent or not to copatent: an agent-based model for firms facing this dilemma
- The impact of online referral services on cooperation modes between brander and platform
- Evolution of knowledge sharing behavior in social commerce: an agent-based computational approach
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