Impacts of knowledge on online brand success: an agent-based model for online market share enhancement

DOI10.1016/J.EJOR.2015.07.051MaRDI QIDQ320846zbMATH OpenOpenAlexFDO

Authors Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao

Publication date 7 October 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2015.07.051

zbMATH Keywords

knowledgeagent-based modeldiffusion dynamicsE-commercee-WOM

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Applications of optimal control and differential games (49N90)

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Cites work

• scientific article; zbMATH DE number 3896306 (Why is no real title available?)
• A new product growth for model consumer durables
• A review of multi-product pricing models
• An innovation diffusion model for three competitive products
• Dynamic pricing and advertising for web content providers
• Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions
• Dynamic pricing, product and process innovation
• Emergence of Scaling in Random Networks
• Optimal online pricing with network externalities
• Pricing game of online display advertisement publishers
• Scale-free networks: a decade and beyond
• Signaling quality: Dynamic price-advertising model
• The Structure and Function of Complex Networks
• Validation and verification of social processes within agent-based computational organization models

Cited in

(9)

• An agent-based model of consumer demand
• Word-of-mouth and estimating demand based on network structure and epidemic models
• Modeling the dynamics of online review life cycle: role of social and economic moderations
• Impact of social media advertisements on the dynamics of online shopping: a modeling study
• Dynamics of brand competition: effects of unobserved social networks
• To copatent or not to copatent: an agent-based model for firms facing this dilemma
• Evolution of knowledge sharing behavior in social commerce: an agent-based computational approach
• The impact of online referral services on cooperation modes between brander and platform
• Investigating the impact of firm and user-generated social media communication on brand equity, brand trust, and the post-purchase behavior: the moderating role of brand experience

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